Brand Building & Storytelling
SUNDAY RILEY
After noticing an absence of combining science with nature in the skincare space, Sunday Riley appeared on the scene in 2009 developing products that were powered by science-based active ingredients and balanced with botanicals.
Since then, Sunday Riley has pioneered the clean beauty category with a special focus on green technology, developing countless award-winning products and collections.
As Brand Marketing Manager, Eleanor’s role at Sunday Riley encompassed all internal and external communications and branding, ensuring its message and visuals were consistent, accurate, and engaging against the brand’s DNA.
Consistent brand storytelling spans all Sunday Riley verticals, including Web, Social, PR, Retailers, Partnerships and Events. Brand highlights include:
New Product Launches:
360 Hero Product Campaigns:
Brand Partnerships:
Brand Values: Sustainability, B Corporation, Zero Waste Oil Process, Cruelty-Free
Special Projects: Annual Holiday Launches, Sunday Studio Airstream Facial Tour
Ongoing promotions and sales (Black Friday, Friends & Family, MDW/LDW)
Powered by Science, Balanced by Botanicals
Services Provided
+ Advertising, Media Planning & Buying
+ Brand Identity & Messaging
+ Concept Development & Launch Strategy
+ Consumer Research
+ Marketing: OOH, Experiential, Retention
+ Point of Sale
+ Sampling Engagement
+ Web Copy Design & Layout