Camera Moda partnered with Sunday Riley to become Milan Fashion Week’s first-ever official skincare partner.

Sunday Riley went backstage in Milan to give models the ultimate skincare TLC before they swept the runway at designer shows including Marni, Max Mara and Hugo Boss. The five-minute Runway Ready Routine features five of Sunday Riley’s bestsellers, offering a natural-looking radiance that will steal any show.

The sponsorship included branded limos for VIP guests attending the shows as well as themed dinners, highlighting the brand’s #1 Brightening Specialist, C.E.O. Serum.

Additionally, Sunday Riley activated a full facial suite takeover at Palazzo Parigi, offering skincare consultations, customized facial treatments and gifted products with each appointment.

Since the initial partnership debut in 2021, Sunday Riley has serviced Milan Fashion Week for three consecutive seasons. Highlights from previous years include:

• Celebrity appearances by Josephine Skriver and Taylor Hill

• Sunday Edit feature article

• Daily Mail sponsored article - 106K page views, CTR exceeded benchmark by 7%

• Editorial coverage in VOGUE and The Italian Reve