BRAND DEVELOPMENT

The art of blending strategic vision with creative oversight to shape and guide a brand’s DNA, identity, and storytelling architecture.

As a brand developer, Eleanor takes a holistic, 360-degree approach to crafting comprehensive marketing strategies that encompass asset creation, digital and in-store merchandising, owned-content calendars, influencer partnerships, out-of-home advertising, and paid media to support new launches, existing portfolio priorities, and key brand milestones. She ensures that every facet of the business—from ideation to shelf—aligns with both organizational objectives and consumer expectations, driving long-term business growth and success.