One of the fastest growing brands in the acne aisle, Peach Slices combines bold innovation and engaging edutainment to deliver clean, clinically-effective and cruelty-free solutions for stubborn skin concerns. 

This past May, Peach Slices launched its first-ever bicoastal brand campaign anchored around the brand's tagline "Problem Skin? No Problem.™" to further normalize the conversation around acne and other skin concerns. 

The purpose of the campaign was to paint the town pink and re-introduce Peach Slices to the public with the launch of a new tagline, logo, and refreshed brand identity. 

This disruptive and engaging 6+ week takeover spanned OOH billboards and branded transit shelters in Los Angeles, subway train takeovers in New York City, and two digital boats in Miami, making it easy for consumers to find real, clinical skin solutions to their skin problems–wherever they are. 

Additionally, Peach Slices partnered with Uber, wrapping 15 cars across the three cities with the brand's quintessential hot pink and active lime branding. With brand ambassadors dressed in hot pink jumpsuits dubbed the "Skin Emergency Squad", these vehicles made VIP house calls to select press and tastemakers delivering skin emergency kits featuring fan-favorite products across the Peach Slices portfolio. 

Highlights from the campaign include:

• Contracting models with real skin issues like acne, redness, oily skin, and pimples to be the faces of the campaign

• OOH creative showing up in 20 Billboards, 50 Transit Shelters, 60 Digital Screens, 570 Brand Trains, 15 Uber Cars, and 2 Digital Boats 

• 100 in-person house calls with key influencers, media, and tastemakers, gifting each a Peach Slices Skin Emergency Kit filled with branded merchandise and product via the Skin Emergency Squad

• 3 consumer activations in NYC, LA, and Miami sampling a total of 1,500 Skin Emergency Sampler kits bags and 3,000 Patch Collection Pouches 

• A Miami-exclusive partnership with El Car Wash to get both car and driver spotless by offering free car washes and Acne Spot Dots to 41,000 drivers 

• Concepting and publishing the “Problem Skin? No Problem.” Peach Slices rap song on all social platforms including FB, IG, TT, Snapchat, YouTube, Apple Music, and Spotify 

• A custom SMS text message-based hotline for sharing skin tips, deals, and prizes 

• Peach Slices merchandise: Bring-It-All Bucket Bag and Strands Back Creaseless Clips

• Brand Campaign coverage in GLOSSY