Fueled by a passion to revolutionize the industry, Peach & Lily sparked the Glass Skin movement in 2018 with the award-winning Glass Skin Refining Serum–the #1 bestselling Glass Skin Serum. 

In October of 2023, Peach & Lily embarked on a 6-week brand campaign to celebrate its 5th anniversary and $100 million in annual net sales milestone. 

Unveiling refreshed brand positioning and creative, the campaign drove intrigue and built anticipation for Peach & Lily’s future growth, allowing the Peach Community to experience the brand in a new and exciting way. 

Highlights from the campaign include:

• Hand-selecting five real Peach & Lily customers to be the faces of the campaign

• OOH media showing up across New York City and Los Angeles on billboards, dedicated wild postings, subway cars, digital boards, and a takeover of NYC’s Union Square Station

• Launching the iconic Glass Skin Routine Kit

• Continuing the celebration with a bicoastal Peach Party Bus experiential activation in Los Angeles and New York City

• Seeding a custom 5-Year Anniversary mailer featuring Peach & Lily’s iconic Glass Skin Routine to 5,000 beauty influencers–the largest influencer seeding to date–via the #glassskinchallenge

• Releasing Peach & Lily limited branded merchandise:

  • 100% Worry Free Hoodie

  • No Drip Wristbands

  • Peach Puff Everything Bag

• Securing key media and editorial placements on the Tamron Hall Show, plus dedicated brand features in GLOSSY and WWD, and a Customer Success Story feature with enhanced digital content partner, Syndigo