ALL ABOARD THE PEACH PARTY BUS
EVENTS: PEACH & LILY 5-YEAR ANNIVERSARY
Peach & Lily celebrated its 5th Anniversary by taking glass skin to the streets in LA and NYC with an iconic glossy glass truck dubbed the ‘Peach Party Bus’.
The peach-themed truck underwent a complete customization, creating a serene space where visitors could test products and experience the brand firsthand.
Pulling inspiration from the brand’s #1 bestselling Glass Skin Refining Serum, the glass windows were intentionally left uncovered, offering passerby a glimpse into its stunning glass wall interior.
Attendees had the chance to spin the prize wheel for a shot at winning Peach & Lily products and received a branded tote bag upon entering the truck.
Inside, they enjoyed personalized skin consultations, where brand educators addressed individual skin concerns and recommended products tailored to their needs.
The activation also included exclusive merchandise and peachy treats.
With over 5,000 beauty lovers in attendance across both markets, the event was a true reflection of the Peach & Lily brand, powerfully transforming skin with 100% Worry-Free Actives.
Glass Skin Meets Glass Truck
Services Provided
+ Activation Design
+ Branding & Messaging
+ Concept Development
+ Graphics & Signage
+ Marketing: Experiential, Retention
+ Onsite Logistics
+ Point of Sale
+ Sampling Engagement
+ Social Media Coverage