Sunday Riley partnered with subscription streaming service, Hulu, to run a 30-second streaming ad, driving shoppers to the brand’s preferred retailer, Sephora. 

The ad focused on the brand’s #1 bestseller, Good Genes, highlighting its clarifying, exfoliating, brightening and plumping benefits with the message “1 Serum, 4 Benefits” and closing out with the always-on slogan, Feel Good with Good Genes.

The spot aired for 7 weeks, garnering 1.4MM impressions.

Sales for Good Genes 30mL and 50mL increased by 240% and 380% respectively.