PRODUCT REPROMOTE CAMPAIGN
C.E.O. SERUM #1 SPECIALIST
The N.P.D. Group recognized Sunday Riley’s C.E.O. Serum as the #1 Brightening Specialist in the U.S..
C.E.O. Serum is a Vitamin C-charged face serum targeted to quickly fight the look of dullness, dark spots and discolorations at the source while diminishing the signs of premature aging. The award-winning serum is clinically proven to brighten and firm skin in just one week — to deliver results you can “c”.
In support of the award recognition, Sunday Riley launched a full-funnel marketing campaign to push the #1 message even further with the tagline, “Instantly Illuminate”.
The purpose of the campaign was to own and bring awareness to the #1 claim, maintain market share of C.E.O. Serum, drive conversation and capture brand and product awareness.
Highlights from the campaign include:
Chosen feature product of Milan Fashion Week
35K units sampled with Rent the Runway and several beauty subscription partners
Amplified social partnership with Hearst
Customized stickers applied to all product packaging for in-store display
Mass seeding with social partners and influencers
Instantly Illuminate with C.E.O. Serum
Services Provided
+ Advertising
+ Branding & Messaging
+ Consumer Research & Launch Strategy
+ Retention Marketing
+ Sampling Engagement