Reeling from the #1 NPD award received for Luna, the N.P.D. Group also recognized Sunday Riley as #1 Face Oil Brand in the U.S in support of the brand’s collection of award-winning oils. 

After noticing an absence of combining science with nature in the skincare space, Sunday Riley appeared on the scene developing products that were powered by science-based active ingredients and balanced with botanicals. Sunday Riley pioneered the face oil category in 2010, developing four oils to target every skin type and concern. 

These best-selling oils have remained on the shelves for a reason — from targeting dullness, dehydration, congestion and wrinkles, it’s easy to see why Sunday Riley was recognized for this highly-coveted award. 

In support of the award recognition, Sunday Riley launched a full-funnel marketing campaign to push the #1 message even further with the tagline “Oil Obsessed”. 

The purpose of the campaign was to own and bring awareness to the #1 claim, maintain market share of the oil category, drive conversion and capture brand and product awareness. 

Highlights from the campaign include: 

• Debuting the Zero Waste Oil Process, in partnership with the brand’s Production Team

• Product sampling with several beauty subscription partners

• Customized stickers applied to all product packaging for in-store display 

• Mass seeding with social partners and influencers