BEAUTY SAMPLING & SUBSCRIPTIONS
Partnerships: Brand & B2B
Try Before You Buy with Sunday Riley
Sunday Riley continuously partners with over 20+ global beauty subscription box partners, including Allure Beauty Box, Birchbox, Harper’s Bazaar, FabFitFun, Ipsy, and Rachel Zoe’s Curatuer, to drive new and hero product sampling, grow reach and strengthen the brand’s visibility globally — all while ensuring both profitability and brand strategy alignment.
Highlights from previous beauty partnerships include:
Celebrity curations with Khloe Kardashian, Huda Katan, Alicia Keys, Madelaine Petsch and Rachel Zoe
Exclusive partnership with Allure Beauty Box to sample Sunday Riley’s latest product launches, including Light Hearted SPF, 5 Stars Eye Serum and C.E.O. Afterglow Vitamin C Cream
Custom packaging redesign for Caroline Hirons Kits, including Good Genes and Auto Correct
Limited-Edition Advent Calendar collaborations with Birchbox UK, Cohorted and Sniph, in support of holiday sales
Sunday Edit Exclusive Interview with Rachel Zoe
Editorial coverage from Allure, Harper’s Bazaar, Byrdie, and Curatuer
Services Provided
+ Branding & Messaging
+ Concept Development
+ Consumer Research
+ Media Planning & Buying
+ Print & Packaging Design
+ Retention Marketing
+ Sampling Engagement
+ Social Media Coverage
+ Web Copy Design & Layout
