Sunday Riley was ecstatic to launch its very first SPF product, Light Hearted Broad Spectrum SPF 30 Sunscreen.

Featuring a breathable, hydrating formula, this innovative hybrid sunscreen combines the benefits of both a chemical and physical sunscreen. The light-weight sunscreen applies completely transparent, making it suitable for all skin types and tones and leaves a smooth, velvet finish that sits perfectly under makeup. 

Sunday Riley offered an early-access launch of the sunscreen one week before its debut at Sephora in April of 2021. The early-access period sold 1,250 units attributing to $40K in product sales. Within the first two days of launching at Sephora, the new sunscreen drove $10K, increasing product sales by 273% and overall company sales by 37% YTD. 

Light Hearted SPF has been sampled by Allure Beauty Box, Birchbox and Rachel Zoe’s Curateur, and featured in several editorial articles including Allure, Elle, Refinery29 and Who What Wear.