Just in time for warmer weather, Sunday Riley was excited to announce the launch of its lightest moisturizer, C.E.O. Afterglow Brightening Vitamin C Gel Cream. This lightweight plumping moisturizer features the same brightening benefits of Vitamin C found in Sunday Riley’s cult-favorite C.E.O. collection, rounding out the Vitamin C lineup alongside the serum, face oil and heavier moisturizer.

Delivering instant luminosity and 24 hours of continuous hydration, C.E.O. Afterglow visibly brightens the look of the skin within 7 days, producing a more even-toned complexion.

Sunday Riley partnered with its preferred retailer to launch the award-winning cream exclusively at Sephora in March of 2022. Launch highlights include:

• Paid media campaign with Condé Nast, Pinterest and TikTok 

• Paid review sampling with Octoly driving to Sephora and DTC 

• Live Sephora Masterclass with Founder, Sunday Riley 

• Exclusive Q&A with Founder, Sunday Riley hosted on QVC 

• LA Influencer Launch Event with pop-up choir performances 

• OOH advertising in Houston, Boston, Atlanta, and Boca Raton totaling 13.82MM impressions 

C.E.O. Afterglow will be sampled in upcoming Allure Beauty Box, Birchbox and IPSY subscription boxes, and has been featured in several editorial articles including Allure, StyleCaster and InStyle.

Additionally, the gel cream was hand-selected by Women’s Wear Daily as a “must-try product” and has won official award recognitions from both POPSUGAR and SELF.