The N.P.D. Group recognized Sunday Riley’s Luna Retinol Face Oil as the #1 Face Oil in the U.S.. 

Luna works throughout the night to even skin tone, combat dryness and deliver visibly luminous skin in the morning. With impressive clinical results, it’s easy to understand why this next-generation retinol oil is so popular. 

In support of the award recognition, Sunday Riley launched a full-funnel marketing campaign to push the #1 message even further with the tagline “UNRIVALED”. 

The purpose of the campaign was to own and bring awareness to the #1 claim, maintain market share of Luna, drive conversion and capture brand and product awareness. 

Highlights from the campaign include:

• ‘Breaking News’ launch video, amplified on Sephora channels (below)

• Digital advertising partnership with Condé Nast, garnering 3.4MM total impressions across all channel efforts, including Paid Social Ads with Allure and VOGUE and Display Ads with VOGUE Online Magazine 

• Registering April 14th as World Luna Day, celebrating across enterprise platforms 

• Luna Love Letter Competition, gifting the chosen winner a year’s worth of Luna

• Product sampling with several beauty subscription partners

• Customized stickers applied to all product packaging for in-store display 

• Mass seeding with social partners and influencers