DOWNTON ABBEY x SUNDAY RILEY
Partnerships: Celebrity & VIP
In celebration of the Downton Abbey: A New Era theatrical release, Sunday Riley launched a special collaboration kit featuring Sunday Riley’s most iconic products gilded in Downton-worthy style.
The swanky limited-edition kit, containing Sunday Riley favorites, is perfect for travel, rediscovering your glow and ushering your skin into a more radiant era. The complete six-step morning routine was designed to pack in just about everything a skin-savvy traveler might need.
To toast the partnership, the film and the start of this new adventure, Sunday Riley invited a few friends and influencers from around the world to join for pre-red carpet facials using products from the new kit, followed by the red carpet premiere.
Partnership highlights include:
Red Carpet Premiere in New York with celebrities, Josephine Skriver, Jasmine Tookes, and Sara Sampaio
Dedicated interactive Landing Page
Sunday Edit feature article
Editorial coverage in Vanity Fair and Town and Country
Downton Abbey: A New Era Limited-Edition Kit
Services Provided
+ Branding & Messaging
+ Launch Strategy
+ Packaging Redesign
+ Point of Sale
+ Retention Marketing
+ Web Copy Design