Marketing: Brand Building & Storytelling
SUNDAY RILEY
After noticing an absence of combining science with nature in the skincare space, Sunday Riley appeared on the scene in 2009 developing products that were powered by science-based active ingredients and balanced with botanicals.
Since then, Sunday Riley has pioneered the clean beauty category with a special focus on green technology, developing countless award-winning products and collections.
The Brand Marketing Team at Sunday Riley is responsible for all internal and external communications and branding, ensuring its message and visuals are consistent, accurate, and engaging against the brand’s DNA.
Consistent brand storytelling spans all Sunday Riley verticals, including Web, Social, PR, Retailers, Partnerships and Events.
As the Brand Marketing Manager, specific areas of focus include:
New Product Launches: C.E.O. Afterglow, 5 Stars, Light Hearted SPF
360 Hero Product Campaigns: Good Genes, Luna, C.E.O. Serum, Oils
Brand Partnerships: United Airlines, Milan Fashion Week, Rent the Runway, Phoebe Dynevor, Downton Abbey, Josephine Skriver and various Beauty Subscriptions
Brand Values: Sustainability, B Corporation, Zero Waste Oil Process, Cruelty-Free
Special Projects: Annual Holiday Launches, Sunday Studio Airstream Facial Tour
Ongoing promotions and sales (Black Friday, Friends & Family, MDW/LDW)
Powered by Science, Balanced by Botanicals
Services Provided
Advertising, Media Planning & Buying
Brand Identity & Messaging
Concept Development & Launch Strategy
Consumer Research
Marketing: Experiential, Retention, Out of Home
Point of Sale
Sampling Engagement
Web Copy Design & Layout