The N.P.D. Group recognized Sunday Riley’s C.E.O. Serum as the #1 Brightening Specialist in the U.S..

C.E.O. Serum is a Vitamin C-charged face serum targeted to quickly fight the look of dullness, dark spots and discolorations at the source while diminishing the signs of premature aging. The award-winning serum is clinically proven to brighten and firm skin in just one week — to deliver results you can “c”. 

In support of the award recognition, Sunday Riley launched a full-funnel marketing campaign to push the #1 message even further with the tagline, “Instantly Illuminate”.

The purpose of the campaign was to own and bring awareness to the #1 claim, maintain market share of C.E.O. Serum, drive conversation and capture brand and product awareness. 

Highlights from the campaign include: 

• Chosen feature product of Milan Fashion Week

• 35K units sampled with Rent the Runway and several beauty subscription partners

• Amplified social partnership with Hearst  

• Customized stickers applied to all product packaging for in-store display

• Mass seeding with social partners and influencers