RENT THE RUNWAY x SUNDAY RILEY

Partnerships: Brand & B2B

Rent the Runway is the largest designer rental closet, on a mission to change the way the world gets dressed.

Sunday Riley partnered with Rent the Runway to get product samples in the hands of highly-engaged and highly-vocal consumers across the country.

The collaboration highlighted the C.E.O. Serum #1 Brightening Specialist campaign and included 35K physical samples, printed educational collateral and a 15% bounce-back code to shop the best-selling Vitamin C serum directly on sundayriley.com.

C.E.O. Serum Sampling Activation

Services Provided

  • Concept Development

  • Consumer Research

  • Marketing: Direct Mail, Retention

  • Point of Sale

  • Print Design

  • Sampling Engagement

  • Social Media Coverage & Giveaway

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