Sunday Riley continuously partners with over 20+ global beauty subscription box partners, including Allure Beauty Box, Birchbox, Harper’s Bazaar, FabFitFun, Ipsy, and Rachel Zoe’s Curatuer, to drive new and hero product sampling, grow reach and strengthen the brand’s visibility globally — all while ensuring both profitability and brand strategy alignment. 

Highlights from previous beauty partnerships include: 

• Celebrity curations with Khloe Kardashian, Huda Katan, Alicia Keys, Madelaine Petsch and Rachel Zoe

• Exclusive partnership with Allure Beauty Box to sample Sunday Riley’s latest product launches, including Light Hearted SPF, 5 Stars Eye Serum and C.E.O. Afterglow Vitamin C Cream

• Custom packaging redesign for Caroline Hirons Kits, including Good Genes and Auto Correct

• Limited-Edition Advent Calendar collaborations with Birchbox UK, Cohorted and Sniph, in support of holiday sales

• Sunday Edit feature article

• Sunday Edit Exclusive Interview with Rachel Zoe

• Editorial coverage from Allure, Harper’s Bazaar, Byrdie, and Curatuer