Marketing: New Product Launch
LIGHT HEARTED SPF
Sunday Riley was ecstatic to launch its very first SPF product, Light Hearted Broad Spectrum SPF 30 Sunscreen.
Featuring a breathable, hydrating formula, this innovative hybrid sunscreen combines the benefits of both a chemical and physical sunscreen. The light-weight sunscreen applies completely transparent, making it suitable for all skin types and tones and leaves a smooth, velvet finish that sits perfectly under makeup.
Sunday Riley offered an early-access launch of the sunscreen one week before its debut at Sephora in April of 2021. The early-access period sold 1,250 units attributing to $40K in product sales. Within the first two days of launching at Sephora, the new sunscreen drove $10K, increasing product sales by 273% and overall company sales by 37% YTD.
Light Hearted SPF has been sampled by Allure Beauty Box, Birchbox and Rachel Zoe’s Curateur, and featured in several editorial articles including Allure, Elle, Refinery29 and Who What Wear.
Say Hello To Your New SPF BFF
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