Each year, the Wake Forest University Athletics Department sends out a season ticket renewal direct mailer. Wake Forest Men’s Basketball needed to up attendance and get disenchanted fans excited about their upcoming season.

The challenge presented was to create a direct mail design that would inform and inspire fans, while staying out of the trash can.

The solution was to design a booklet that contained all relevant season information, plus a build-it-yourself basketball hoops and ball dieline that encouraged recipients to put themselves in the game.

Thanks to the creative direct mail campaign, Wake Forest Athletics exceeded their goal of season ticket renewals for the upcoming basketball season.

Project completed while interning at Wildfire Agency.