Sunday Riley partnered with online digital publication, Bustle, on a multi-pronged digital advertising campaign to showcase new and existing products from the Sunday Riley lineup, specifically highlighting Good Genes, Clean Rinse and C.E.O. Serum. 

The 2-month campaign included custom content card stories, Instagram stories and posts, display ads on editorial articles and shoppable ads on dedicated emails — all targeting Bustle, The Zoe Report, Nylon, Romper and Elite Daily subscribers to discover Targeted Treatments for Every Skin Type.

The entire campaign garnered 1.7MM media impressions and an overall CTR of 0.04%, with significant wins from the TZR Card Story, Bustle Card Story, Bustle Targeted IG Posts and TZR Editorial Emails, each far surpassing their forecasted benchmarks and engagement metrics.