The World Gas Conference (WGC) is a global event that brings together industry leaders, policy-makers, buyers, sellers, and experts from around the globe.

For the show’s debut on American soil, the biggest challenge was navigating language barriers, different time zones, verbiage and cultural differences with the many international exhibitors that would attend.

The solution involved promoting WGC at other international trade shows, hosting three in-person educational sessions for international exhibitors to visit the show venue in Washington, D.C. to learn how U.S. events work, and working with local unions to ensure that international needs and processes could be accommodated.

With over 12,000 attendees and 350 exhibitors from 100 countries, the event was a game-changer due to the organization and in-depth preparation involved beforehand.